Marketing is not a piece of cake. It takes a huge amount of patience and persistence to eventually gain some satisfactory results. What makes it harder though is the fact of doing it on a tight budget. Without much money to do some extravagant marketing campaigns, you find yourself only with limited options.
Sometimes you might find yourself drowning in confusion with different people"s view of what you should do. Different people have different views but you could try to listen to experts who actually experienced the scenarios that you"re currently experiencing.
Here"s a useful advice from Wall Street Journal best-selling author and internet personality, Gary Vaynerchuk who also started as a small business entrepreneur:
Try to add extra hours like an hour or two to whatever you"re doing. This is a great way for you to close your financial gap easily. You still need to consider getting enough sleep though for you to remain healthy. You may need to skip your tv marathons to be make more time for your marketing strategy.
Facebook posts, Google Ad words and banner re-targeting could really work if you do e-commerce. If you"re a local business who wants to create more awareness, you can utilize hyper-local platforms such as Foursquare or even your local radio station.
Another option would be to do Biz Dev, such as handing out fliers at your local barber shop or any local establishments around your area. You could do some trade and eventually strengthen your marketing network.
Well, based on Gary"s advice it is necessary to work extra hours to create an effective campaign if you"re on a tight budget. Remember, marketing doesn"t work overnight and you need to be patient with the process. At the end of the day, you would really get a satisfying sense of accomplishment once you have done it successfully.
“Don’t be afraid to get creative and experiment with your marketing." — Mike Volpe