Starting a business means starting from scratch. Building a reputation is really important especially in generating sales and increasing your fan base.
Just thinking about this scenario seems a bit hard to take but here are some very useful tips if you want to gain a strong familiarity as a start-up.
Improve your online image.
Try to set up and clean and professional website. You don"t need to have the best design in the world but try to make it functional and simple. Use a professional email address to show that you do your business seriously.
Highlight your experience.
Let people know about your experience and the best place to show it is on your About Page. By doing this, people will have a more positive opinion about your business and they would get an impression that you really know what you"re doing.
Communicate what you do clearly.
Try to say what your business is about clearly and confidently not only online but also, when you"re dealing with clients personally. Make sre to be confident in what you do because a hint of being unsure just turns away prospect clients.
Get client reviews.
You can offer your services for free to 3 or 6 clients in exchange for real client reviews. A little hustling will do the trick and everyone loves free service.
If your business is press-worthy you can try to pitch it in your local press. You can also try to collaborate with popular bloggers that cater to your desired target market. If you"re able to do this, you can then try to put a logo of the press on your page to impress people.
Building a reputation is necessary in making a business a success. You need to be confident and driven to properly introduce your brand as a reliable product or service to your target audience.